Digital Data Divide

visa.com

What

This research explores the barriers to acceptance of cashless payments among micro and small merchants in 6 emerging economies

What

To increase financial inclusion for micro and small merchants operating in marginalized markets

What

By conducting qualitative research with micro and small merchants in emerging economies to understand how they bank and access credit as well as with the ecosystem in which they exist

GDI’s Role

GDI collaborated with Dalberg and VISA to carry out in-depth research and develop strategies to drive cashless acceptance among micro and small merchants. GDI worked with Dalberg on field research in six countries and is collaborating on the production of a report and other approaches to publicly share the insights from this research and ensure key players in the field understand how the findings affect their models.

Key People

Alice GugelevDirector, GDI

Focus Area

Beyond Health

Staging

Exited

Partners