A non-profit organization comprised of scientists and journalists researching and reporting about the changing climate
To educate the American public about the impact of climate change
By collecting, analyzing, and packaging big data sets into clear and compelling materials for the public and key decision makers
To assess the opportunity for Climate Central to scale its impact, GDI conducted a feasibility study for the non-profit on opportunities to monetize their communications and analysis. This process included identifying potential customer markets, sense testing value propositions with market leaders, and developing a roadmap for Climate Central to build the internal capabilities required for monetization.